Are you talking with them or at them?

That ringing in your ears is the deafeningly loud noise of the internet. It’s more overcrowded than ever thanks to the tsunami of mass online onboarding caused by the pandemic.

For many, bringing their business online was the only way to survive, but they are not yet thriving.

The magic in real estate is location, location, location. For a thriving online presence that connects and converts your audience into clients, it is content, content, content.

So, let’s talk about content creation - all of your content needs to be valuable to your audience:

• Make them laugh

• Teach them something

• Give tips to save them time, money or frustration

• Show them behind the scenes and allow them to feel like an ‘insider’

And yes, frequency and consistency matter. You need to engage, delight, inspire and share thought-provoking content.

If you were at a party with your ideal client, would you spend the entire time talking about yourself and what you do? Conversely, would you blend in with the wallpaper, hoping for someone to notice and approach you with stimulating conversation? If you said “Yes” to either of these….ACK!

In other words, be interesting and interested in your audience. Reach out to them on a regular basis and share your provocative thinking with content that matters to them.

Think about who is consuming your content and how you can help or at least be empathic about:

What is keeping them up at night?

What aspirations keep them going?

What is holding them back?

What are they dealing with throughout their day?

Sharing thoughts on how you can help is great. Even better is adapting your outreach to create valuable content focused on the specific circumstances of your ideal client.

This year has been challenging for almost everyone – many are dealing with either a tidal wave of new business and can barely keep up or finding it hard to come by leads like water in the desert.

Your audience might be a business owner who has taken a 30% dip in sales due to Covid19, had to shut their doors, and is now looking for a way to gain new footing. Or, perhaps they had explosive expansion in sales and managed to build competencies to cope but can’t sustain the momentum.

Either way, they will be thinking about how to future-proof their business against a potential retreating market share when the world returns to ‘normal’.

Remember, the content isn’t about you but rather about helping the people consuming it. Share targeted and valuable content with your audience and your business will start attracting the right clients.

Having this mindset will allow you to deliver valuable content that speaks to the heart of what your audience is coping with and prove that you are a valuable asset to their success.

If you want to talk about the challenges you are facing, we would love to hear from you.