Social content

Have you ever been to an event (party/ wedding/ business luncheon) where you’ve met someone (let’s call them person A) who goes on and on about themselves, or their business? Or they hijack every new topic and seem to be the only one talking, while you stand there nodding your head? How badly do you want to run away from this person? If you see this person again, odds are you’d try your best to avoid them and would warn your friends and family about them too.

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DIVING IN - PART II

We know that sometimes you need to test the waters and that creating the plan happens a little further down the path than is ideal. That’s okay. It’s a tool not just to help you launch, but to help you to improve continuously. It’s supposed to evolve with you as your business evolves – a compass, not some rigid set of requirements. We would encourage you to revisit it after the initial writing and add to it, advance it, and take your time to get it to a place of purpose for you. Now, with that evolving plan in hand, here are some of our lessons learned along our own path.

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DIVING IN

A great idea is just the beginning. But, an idea that permeates your sleep, plays on your heart, and settles in your gut can take you very far. A powerful vision will pull you through the inevitable sweat and tears that follow. Because doing it yourself, doing it for yourself, is a defining moment. But, before you just run with it, take the time to be with it.

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Branding 101

You have a great idea for a business. You have some funds in the bank to get you going. You’ve worked out pricing for your clients. You’ve thought up a catchy business name and now you’re ready to launch your new career as a business owner!  Wait, are you really ready? Have you thought enough about how others are going to experience your brand?

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